Founder Michele Manna, a.k.a. “Aunt Lullie,” has learned cookie-making magic from her ancestors, who come from both Naples and Sicily. She is an expert that fully knows its processes and ingredients.

She began with a passion for baking at the very young age of 7, when she watched and partook in cooking and baking with her grandmother. She spent hours in her grandma’s kitchen, carefully watching the pinch of this and a drop of that.

Young Lullie took it all in day after day, week after week, year after year, a decade, two, three. And just like that, grandma was gone. Luckily, the memories flood back for Lullie, who picks up the flour each time she wants to reminisce or feels the desire to provide a piece of the warm cottage grandma worked her magic from.

Executive Cookie Monster Michele Manna created Aunt Lullie’s after over 25 years of hands-on education in business management. Aunt Lullie spent 15 of those years in “The Big Apple,” where she gained enormous knowledge of what providing exemplary customer service with a great product can do.

Aunt Lullie pairs her love for baking with a desire to serve others, creating the “Aunt Lullie’s Experience”: her lifelong dream of simply putting a smile on another face. Aunt Lullie’s innovates the traditional American cookie using multigenerational styles and preferences over what the “old-school” cookie was and the evolution and expansion of our new, young palates.